What is the purpose of a clarifying shampoo?

(As published in the “Experts Explain” section of a February 2016 edition of the Lake Stevens Ledger.)

If you hair is misbehaving, it could be due to product or environmental buildup. Clogged hair follicles cause hair not to grow and it builds up on the hair weakening the strands. This, in turn, causes it not to style properly as well. It is good to clarify your hair once every few weeks with a good clarifying shampoo. I like Pureology’s Hair Stylist in Purify shampoo because it is sulfate free and is color safe as well.