- Created: Saturday, 22 April 2017 06:59
- Last Updated: Saturday, 22 April 2017 07:34
- Published: Saturday, 22 April 2017 14:30
- Written by Brooke Hoy
It's Earth Day, April 22nd, and we wanted to highlight Pureology, our luxury brand of haircare that is 100% committed to sustainability! Here are some of the things Pureology does to help with sustainability while providing excellent color care shampoos, conditioners, and styling products:
- All Pureology product bottles are made of 50% post-consumer recycled product and are 100% recyclable.
- Pureology has reduced the amount of water needed to produce their products by 58%.
In addition to their sustainability practices, Pureology is also one of very few beauty brands that have earned a Green Seal™ certification on their product: Precious Oil Versatile Caring Oil. Green Seal is a non-profit organization that is committed to safeguarding the environment and transforming the way things are manufactured, produced and used. There are four major areas that companies must comply in order to have a product certified: the impact of product extraction, the manufacturing process, product use, and product disposal. Only a small handfull of companies have completed Green Seal's rigorous certification process which speaks to their commitment to sustainability.
Elle Marie is also celebrating Earth Day in the salon with a limited number of complimentary wild flower seed pots for our scheduled guests!
To learn more about Pureology's sustainability efforts, visit
To learn more about Green Seal, visit
Looking for some Earth Day activities in your neighborhood? Here are some websites for you to check out: